Thanks to a tweet from @rogersmolski, I realize my earlier post, the Fandango paperless ticket solution is based around Datamatrix codes, and not the competing QR codes. While each two-dimensional barcode technology offers similar functionality, I regret the error, as its an important distinction for those directly involved. I suspect this kind of "innocent" mistake feels to those in the biz a little bit like when I, or another with a long printer industry background, hear someone talk about their inkjet printers toner!
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